Launching a challenger.

Old Trestle Distillery

THE QUESTION

How do we honor the history of Truckee and distilling while still looking forward to what they can be, and innovating a brand that will stand the test of time?

THE CONTEXT

Old Trestle was built to celebrate the rich history of Truckee, California and the modern drive to experiment, not just in the brand story but in the spirits themselves. Based in the heart of the Sierra Mountains, Old Trestle Distillery combines the best of the past with an innovative forward-looking passion to produce world-class products and experiences from the source of the world’s best water. They wanted a reason to enjoy a good drink with friends, colleagues, and family a little more often.

THE UNLOCK

Cater to the consumer’s pioneering spirit to bridge the stories that built this brand to the new and constantly evolving world. We wanted to inspire fearless experimentation, so we spoke to those individuals who honored tradition and approach everything—from art to food—with an interest in context. Our target had the mind of a scientist and the heart of a pioneer. They wanted to feel the magic in their spirits.

We created a brand look and feel that learned from the stories of history to make the future. To pay homage to the spirits of the Sierras, we adopted a Fire + Ice + Earth (Whiskey, Vodka, Gin) visual language.

THE RESULT

We created a branded look and feel that incorporated a recognizable logo, a label and package that exuded our positioning, and a set of experiences and collateral that spoke to the adventurous pioneering spirit.

DIG_Old-Trestle_Logos-03
DIG_Old-Trestle_River_1920x1080
DIG_Old-Trestle_BC-02_1920x1080
DIG_Old-Trestle_Site_1920x1080
DIG_Old-Trestle_Moodboards_1920x1080
DIG_Old-Trestle_BC_1920x1080
DIG_Old-Trestle_Menu_1920x1080
DIG_Old-Trestle_Coaster_1330x1920
Asset-159DIG_Logotype_White

©2021
Design and Innovation Group.

All Rights Reserved.
Privacy Policy / GDPR Policy

VISIT US

San Francisco
500 Sansome St.,
San Francisco, CA 94111

Chicago
1123 West Washington Blvd,
Chicago, IL 60607

FOLLOW US

ALSO VISIT